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What Is Why Need Difference Why Wellkang Questions & Answers FREE guide on CE marking of medical devices MDD/IVDD
medical devices EU/EC European Authorised/Authorized Representative

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You may need either an EU/EC European authorized representative based in EU-27 countries or a UK Authorised Representative based in UK, or may need both EU & UK representatives, depending on different brexit scenarios.

Register/Notify your MD-Medical Devices & IVD-In Vitro Diagnostic Medical
Devices with MHRA in UK & other EEA (EU/EFTA) authorities by world-leading
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Why do you need a European Authorised/Authorized Representative?

  • Are you ready for Brexit? Wellkang can help under all Brexit scenarios!
  • Why do you need a European Authorised/Authorized Representative?
  • Why must the manufactures of medical devices appoint a European Authorised/Authorized Representative?
  • Why is the Authorized Representative different from the importer/distributors ?
  • Why choose Wellkang?
  • How can Wellkang help you?
  • What are included in Wellkangs EU Authorized Representative Service?
  • 11 benefits by appointing Wellkang as your EU Authorized Representative?
  • 3 unique benefits offered by Wellkang that are not available from others?
  • How much does it cost? Competitive Price List!
  • How to contact Wellkang?

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    Why do you need a European Authorised/Authorized Representative??

    Would you welcome an opportunity for the same marketing ease in Europe as you enjoy in your home market?

    Would you prefer investing your time and effort in sales rather than trying to understand the complex European product regulations and certification procedures?

    Then you will appreciate the service Wellkang offers to exporters who sell to Europe: you can focus fully on your business opportunities by knowing that all pre-market and post-market regulatory issues in Europe are taken care of professionally by Wellkang experts.

    It is required by the EEA legislation that a non-EEA manufacturer must print its EEA/EU Authorised Representative´s name, address & contacting details on the packaging/labeling of the product(s) sold onto the EEA (EU & EFTA) market. The authorities from any of the 28+3 EEA (EU & EFTA) Member States may call the Authorized Representative up for CE Marking vigilance at any time and the Authorized Representative must respond immediately and properly within the permitted time.

    * You can find a list of the 31 EEA (EU & EFTA) countries at our webpage

    Why must the manufactures of medical devices designate a EU Authorized Representative?

    The European Union's 'New Approach Directives' are mandatory on all member countries to enact through national legislation. This legislation requires manufacturers to display Marking on their products, packaging and accompanying literature. Where a new approach directive is in force, it is (with few exceptions) "an offense to place a product on the market without Marking". The manufacturer is legally responsible for ensuring that the product confirms to the requirements of the directive and for applying Marking.

    For medical devices, it is compulsory, under the Medical Devices Directive which became effective on 14/Jun/1998, that the manufacturer designate an Authorized Representative which has to be located in European Union member states to produce Technical Documentation (or sometimes called Technical File) in a timely fashion when called upon to do so by the Surveillance Authorities.

    The European Economic Area (EEA):

    The EEA includes EU countries and also Iceland, Liechtenstein and Norway. It allows them to be part of the EEA single market.

    Switzerland is neither an EU nor EEA member but is part of the single market.

    FAQ/Q&A: Questions and Answers about CE Marking of Medical Devices

    About CE Marking:

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